AmaWaterways | Journeys That Move You
Our newly premiered commercial brings our journeys to life, following two of our guests discovering what travel can be—a deeply personal story through cities, villages and time. From heartfelt connections onboard to immersive and unexpected experiences ashore, this commercial reflects the warmth, care and sense of meaning we strive to bring to every AmaWaterways cruise. A journey that moves you in body, heart and mind.
Ready to find your own current?
Explore the storied rivers of Europe, Asia, Africa and South America aboard our spacious, custom-designed ships and begin planning a journey shaped by your interests and pace.
Plan your journey:
• Explore river cruise options: https://www.amawaterways.com/cruise-finder
• Learn about our ships: https://www.amawaterways.com/ships
• Discover our river destinations: https://www.amawaterways.com/destinations
Freedom to Explore
Every AmaWaterways journey offers the flexibility to follow your own rhythm. With up to six daily onshore experience options, you can join a guided walking tour, cycle along the river or taste local delicacies. If you prefer, you can wander independently through cities and villages that invite you to linger longer. The choice is always yours.
Farm-to-Ship Dining
Our partnership with farmers along Europe’s rivers brings fresh ingredients and seasonal flavors to every meal. At Journeys Restaurant, enjoy familiar comforts and regional dishes throughout the day, then unwind each evening with thoughtfully prepared four-course menus. The Chef’s Table restaurant offers an intimate tasting experience included in your journey, where each course is meticulously crafted and paired with regional wines for an evening that brings an array of flavors into focus.
Genuine Care and Connections
Traveling with us is shaped by the warmth and attentiveness of the crew who welcome you on board. Their presence brings ease to each moment, helping the journey feel both considered and personal. With a high staff to guest ratio, there is always someone nearby to anticipate preferences and offer familiar comforts. With the steady guidance of an extraordinary Cruise Manager, you can explore and move through your journey in a way that feels effortless.
Enriching Onboard Experiences
From nightly entertainment that reflects each destination to a complimentary Sip & Sail cocktail hour that invites you to pause and savor the moment, every element on board is designed with intention. Our Wellness Program offers opportunities to stay active through host-led fitness classes, helping you feel refreshed and energized throughout your journey.
Contact your travel advisor, visit https://www.amawaterways.com or call 1-888-928-0237 to learn more and reserve your river cruise.
15 Comments
Brilliant ad, but fix the website UI/UX first. Just an idea.
Love the choice of music, one of my favorite songs!
Absolutely LOVE Ama, but a bit disappointing that the new commercial doesn't exactly scream inclusivity. As a travel advisor who really appreciates all of the various types of cruises that Ama offers, including wine cruises, beer cruises, Soulful Experiences, Christmas and Festive cruises, etc., this spot wouldn't prompt me to even consider an Ama sailing. I know Ama has a small fleet, and sells out a lot of sailings, but if the goal is to promote the line to new-to-market sailors, they've missed the mark. 😞
We have experienced one great AmaWaterways river cruise and continually look for others. This ad would not have brought me to a booking as a first time passenger. Having been in the Hotel & Restaurant industry in various upper management and ownership positions a guideline for me as been "sell the sizzle" not the steak. It wasn't until well into the video that I understood the concept. In my opinion, it is not up to the outstanding experiences we have had and will have with AmaWaterways in the future.
I'm sorry to disagree with the other commenters. I think this is absolutely brilliant. It demonstrates why people travel is every bit as important as where or how.
Amawaterways is the BEST!
I love AMA Waterways, having done two trips and another upcoming. Having worked in advertising almost my entire career, I think this ad misses the mark. It definitely would not inspire me to book a trip with AMA. Also, what was the point of it? The woman had an old photo of a bottle of wine & her son went to find it?? I know how much these ads cost to create & produce & I think the money would have been better spent highlighting the ships, the destinations, the excursions, the crews. Just my humble opinion.
Friendly advice: Fire your marketing director. How does this pertain to deluxe river sailing sailing and AMA’s (prior) top reputation for Royal First Class service? Disappointed.
What exactly are you selling? Thought this was a pre-run AD for a restaurant before your video.
Ironic – the lead-in ad just prior to your Ama one was a Viking Cruises ad……..
Made me cry! Loved it.
I don't get the video
What an incredible ad! Travel can be the catalyst to stir memories and what a beautiful memory this gave. It had to pull on your heart strings. Memorable Journeys.
Love this! It highlights the individualized service Ams offers. And that they do all they can to help guests have experiences, not just take a trip. It speaks to the family vibe of Ama and I love it! It screams I can get a trip with other companies but with this company, I’ll be seen and accommodated with care.
Follow two of our guests as a simple river journey becomes something more—reconnecting them through moments rooted in love, memory and meaning. Along the rivers of Europe, they discover that some experiences stay with you long after the journey ends.
Discover where the rivers can take you at https://www.amawaterways.com/cruise-finder and share your most meaningful travel memory in the comments.