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The Unofficial Sandwich of Harlem | Sandwich City | NYT Cooking

For over 50 years, Famous Fish Market in Harlem has endured, persevered and thrived without backers, social media or marketing. The family-owned business is known for its good service, clean oil (changed daily) and consistently delicious fried seafood.

People line up every day for a simple sandwich that always hits: fried whiting on white bread. “Consistency — every day — that’s key,” said the owner, Sterling Eric Strickland, who taste-tests the batter daily. Even at 75, he can be found packaging to-go containers of the same brand of tartar sauce they’ve served since opening.

Watch to see how the iconic New York sandwich is made, and to learn more about how it became a Harlem institution.

Here’s our list of the 57 sandwiches that define New York City: https://nyti.ms/3BWuDSP

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25 Comments

  1. The fried seafood looks like it was cooked by someone from the South. The batter, crispness, and color remind me of fried seafood from New Orleans.

  2. She can't franchise the father's discipline. So she'll have to figure out quality control & how to differentiate from Long John's etc.
    cross country Supply Chains… it's a whole different ball game.

  3. if you live near this place, pls go and have one for me? i am DROOLING just from this video!

  4. A big hug and good wishes are sent Eric and his great team's way. May you continue to have success in all you do!

  5. I was thrilled to see that he changes the oil and deep cleans the gear every day.

    Has he considered reprocessing the oil into biodiesel? That way he could save on disposal and also claw back some of the costs!

  6. Once I saw the handful of whitings being dropped in the fryer at the beginning of the video, I knew EXACTLY what spot this was. I used to go there back when there wasn’t a sign. Just a line of people waiting to get inside a door to buy the biggest best fish sandwiches in NY. I’m so glad to see it still running and serving the community❤❤❤

  7. “ Close is only good with horseshoes and grenades.” This man is a treasure. His smile and vibe reminds me of Scatman Crothers

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