Influencer Uses Social Media to Boost Family Restaurant Business
Social media influencer and New York City cab driver Ertan Bek gained popularity by reviewing Michelin-starred restaurants and posting his reviews online. His video review of Plaka, a struggling family-owned Greek restaurant in Queens, gained millions of views and helped reignite their business. Bek joins TODAY’s Jenna Bush Hager and guest co-host Willie Geist along with the restaurant’s owners to talk about the important impact Bek has made on their business.
28 Comments
From a humble, introvert cab driver to now having influence to change livelihood and making fine dining also family owned restaurants to get positive impact, mad respect and well done Ertan
I love it when he says i will bring my family here❤
They all have amazing chemistry! Love this!
Ertan. You're the best. So genuine, so real. Thanks so much.
His visit to Plaka is my favorite video of Ertan 🥹😭
Ertan is the best! This is what social media and influencer should be doing. Giving back to your community and helping others! Keep going my brother!
Ertan 🐐🐐🐐
Ertan let’s go 💪🏻
I wish they asked Ertan more questions about his story. But even here his presence is supporting this family.
Ertan’s character is the best thing about him 🥹
Yeah, Ertan! Great props to a fantastic guy❣️
Such a humble story❤️
They chose the Greek family to bring on the show. They wouldn’t dare bring the black or brown owned businesses.
🇹🇷🇹🇷🇹🇷🇹🇷
Ertan🎉🎉🎉🎉🎉🎉🎉 Thank you for showing us what influence is ❤❤❤❤
Ertan is the goat
Awesome Erton!! 👏👏👏 Now I want to go try it.
When i am sad and upset about something. I watch Ertan's videos on Plaka and i start crying with happiness. Love it. Thank you Ertan.
Ertaaaaaan!!!! Getting all the cred he deserves for the incredible work he's done to highlight all of these amazing families & chefs! Growing a huge platform and using it to promote these wonderful homegrown businesses has been absolutely heartwarming to watch ✌🏼🩵🍽️ Let's dog this down baby! 👩🏽🍳💋
I'm such a fan of him. What you do is amazing. Keep it going. Many blessings 😊
You are the best Ertan, I love how you rate these people honestly and help them out in the long run you are a godsend
Ertan is an Earth Angel!❤❤❤❤❤
Thats me in the video. Ertan is a great soul.
Only in America could Turks & Greeks get along…
Way to go Ertan !
This was your miracle moment
Brilliant! @newyorkturk this is wonderful.
Our brother Ertan, the people's champ!
Jersey girl here with much admiration and respect for Ertan.