How This Filipino Fast Food Giant is Secretly Taking Over the US (ft. Jollibee) | AB Explained
From its humble beginnings as a small ice cream parlor, Jollibee has grown into one of the world’s fast food giants—and a true symbol of Filipino pride, representing Filipino culture on the global stage. But how did they actually pull it off? What’s the strategy behind their global rise—and is there an even bigger plan at play? More importantly, can other Asian companies ever reach this level of global success? In this deep dive, ASIAN BOSS goes deep into how this Filipino brand is quietly taking over the world.
Livestream guest submission: https://forms.gle/4AJo154Ho6fX5dDM7
We’re experimenting with a new livestream format to hear directly from people with real, lived experience across Asia. The goal is to strengthen our fact-checking and gather perspectives that help shape our future episodes. If you have meaningful first-hand industry insight—especially regarding Jollibee’s international expansion and business strategy—we’d love to hear from you.
00:00 – Intro
03:21 – Chapter 1: The Picky Eater
14:56 – Chapter 2: The $240 Million Mistakes
27:15 – Chapter 3: The Masterplan
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24 Comments
This video is NOT sponsored by Jollibee (though it should be)
Livestream guest submission: https://forms.gle/4AJo154Ho6fX5dDM7
We’re experimenting with a new livestream format to hear directly from people with real, lived experience across Asia. The goal is to strengthen our fact-checking and gather perspectives that help shape our future episodes. If you have meaningful first-hand industry insight—especially regarding Jollibee’s international expansion and business strategy—we’d love to hear from you.
Always love the vids!
We need a jollibee in Austin TX
From
-filipino in Austin Tx
Jollibee is a Company that owned by the COMMUNIST CHINA in the Philippines their Being made to appear as the owner is the "TONY CAKTIONG" all chinese in the world is a spy of Communist China
The first time I tried Jollibee was when I visited the Philippines in 2019. I moved here later that year, married a Filipina, and eat Jollibee at least weekly. It can easily compete with the big guys.
🇵🇭🇵🇭🇵🇭👍👍👍🍗🍗🍗🌍🌎🌏
Jollibee is horrible. It somehow manages to be even worse than all the other fast food chicken.
lol, hiring the pizza hut executive to let him have the free hand to use his cookie cutter method to expand sound just not right…since they know that the operations need to be segregated like they did, didnt they also realize the food or the execution they gonna do be different as well?hmmm…
Apart from the chicken are American menus different and in what are they?
I ate Jollibee Chicken Joy rice meal for lunch like 3-4 times a week when I was stationed in Manila for 2 years. The taste is simply different. The best part of Jollibee is the gravy. It blended well with the crispy fired chicken. First impression of food is important and I got instantly hooked. I'll probably look elsewhere for fried chicken if not because of the gravy.
This really got me hooked. Last night I was thinking of ways how to earn money not just on my current income. A business is the right path but how do I get started. I was thinking of a product that makes money exponentially. As I watched this video, and mind you I did watched it from start to end, it made my plan look into it more strategically and I thank you for that. At first, I only watched it because its has "Filipino" and I love watching those videos. I was not expecting it could be informative and deep.
My favorite chicken is non-halal
Btw, 20 years ago, we went to Jollibee in the US. We loved it in RP but here in the US, when we tasted the food, we didn't like it. It took me 15 years to go back to Jollibee. We go from time to time now.
Thank you so much to share your Videos ❤🎉😊🎉🎉🎉❤❤❤
Tbh there's also one thing that's been helping with the Philippines the Education Fund they help set up for their worker's families they all get a share of that fund for the purpose of education and helps give them a sense of Familial Tie, and in Filipino Values having the family together is also practically a form of survival
I find them rather rude. If you're not Filipino, they act like you're not there.
As they say, put your money where your mouth is. Shareholder here🍗🐝
Mcdonald's PH is now better than Jollibee PH.
my dad worked for 18 years with jollibee as their planning & design head. really happy you mentioned the Daly City branch launch – it was his pet project for the longest while, before i was even born. we have the original sketches for it somewhere back home. seeing the old jollibee videos from the 2000s is so nostalgic!
Grenich – anglo pronunciation. Green witch – Filipino pronunciation😊
they put a pineapple to the burger (i love it btw) and i love them, if you compare the garbage of mcdonalds and burgerking and other brands, jollibee is the best thing
i dont see any in indonesia
I thought you were going to say Korean fried chicken
If korean fried chickens are sophisticated and korean taste bud is sophisticated on fried chickens, why are koreans crazy about Mang Inasal pm1 and pm2?