Food Theory: DON’T Trust 5 Star Reviews
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The 5 Star Review system is BROKEN and worthless! The restaurant industry has been fooling all of us and I have the proof right here in today’s episode…
0:00 Why the System is Broken
1:49 History of Reviews
3:14 Rise of User Reviews
5:06 The New Average
6:16 Star Quality Disparity
7:07 The Tabelog Difference
8:31 Psychological Triggers
10:44 Restaurant Economics
11:33 How Algorithms Hack Choice
12:43 The Quality Spiral
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*Credits:*
Writers: Santi Massa, Eddy Rivas, Mike Keenan
Editors: Jerika, Warak, Pedro Freitas
Assistant Editor: Cat Turner (AntiApropos)
Sound Designer: Yosi Berman, Alena Lecorchick
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#Restaurants #FoodIndustry #5StarReview #Theory #FoodTheory
50 Comments
When I look at reviews I look for detailed reviews. As the points don’t mean much but people’s experience do. I always look at the worse, the mid range and best to get a good idea. It helps a lot.
I agree but also I know how those reviews are perceived. If I give a 3 star review, people won't bother to read why. They'll just see the 3 star and move on. So even though I'd love for this to change, I won't ever harm a business that I like simply because I think randos should take their reviews more seriously.
Kinda just means user reviews are only meaningful if there's a real problem and critics are much more worth while when it comes to seeking out quality.
I just ignore 5 and 0/1 star reviews and look at how many 4 star reviews there are compared to 2 and 3 stars. Seems to work well as the people rating 2, 3, or 4 are usually giving honest and useful reviews.
Santi , you grew up in Hong Kong ?
Even 5 star reviews aren’t exactly great. I know when I worked at any food business I rated it 5* on Google Reviews 😭
5:00 Come to think of it, did this channel already covered that anime series? Like, how feasible the dishes can be recreated IRL, etc.?
This 5-star rating system is broken not only for restaurants. The sort of funniest examples for me are on Airbnb. This biased and not really honest 5-star system has resulted in many locations seeing a 4.86-star property being regarded as in the "bottom 10%" of all the properties in area. 4.86 stars should be almost the best of the best, but not anymore apparently.
Food Wars mentioned lol (5:00)
Lincoln nebraska here i searched up restaurant like you said IMMEDIATE 4.1 D'leons😂 it is horrible
There’s no Jerika here, moving on.
You know Santi is UPSET when he starts cursing
Santi: *talks about the Rule of Reciprocity*
Me: Oh, so they're the Fae! Got it, don't eat their food.
Adam Conover talk about this.
Id trust more Google maps
Bandaid solution might actually be to have the Michelin Star be visible on Google. Like it is public knowledge. It's not hard.
As someone who worked at a BurgerFi throughout high school the amount of fake 5 star google reviews I made and prompted for a corporate ran contest look at the “most recent” reviews and it’ll tell you everything you need to know about a place
Id wager the scoring system is related to the school grading system. Id say the West knee jerks to grade B or A as C or less is seen as harsh or bad
7:14 I did not expect santi to have grown up in my parents home country
I'd imagine the reviews are also inflated with stuff like bots that artificially make reviews higher too or like that place you mentioned that hadn't even opened yet but had great reviews. 🤔
Restaurant culture seems very different in the us. Here
1 star: absolutely horrible
2 star: bad
3 star: decent
4 star: good
5 star: great
I'd say most restaurants have an average between 3.8-4.2, and while I take reviews into consideration they are not the sole guide
another bad written episode here on food theory. You havnt even talked about buying reviews. You mention the five star revies with no comments or anything, but dont mention that there are a ton of false revies, simply just bought to increase or decrease the rating of a place?
I'm guessing some people start at 5 stars and then deduct as needed, rather than starting at 1 and boosting it as they deem it worthy.
Whoa whoa whoa, Santi grew up in Hong Kong?? That’s cool!
If a restaurant falls between 1.5 to 4.5 stars for me, I dont review it. 1 star is for when there are insects in the food. 5 stars is for where I genuinely enjoyed my meal outside of just the food
A high rating for restaurants almost feels like an extra tip for a small restaurant owner. Anything but a 5 feels like I'm stiffing them
google map> restaurant > the toppest restaurant popped up is 3.8 stars. rest of them 3.9 -4.9. Quite easy to find one lower than 4.5
Santi is best dad already. He's gonna teach his child right on food ratings.
“The shake shack down the god dam road from me” HILARIOUS PEAK COMODY
a local dunkin in the tucson area. deserves 0 stars. the manager has literally tried gaslighting me to believing her mistakes were on me and my wife. 😐 but even worse. after countless mistakes. then threatened my wife to tamper with our good or drinks. so 100% i wish i could give 0 star sometimes.
seriously i hate when people relate enjoying food with "those" reactions
4 is like, good I’ll try and remember it. 3 is fine and 5 is something special. While 1 and 2 is how bad it is.
In the customer service job I had, you basically only got credit for surveys if they were 5 stars. You got a 0 for it if it was less and it tanked your stats and you could even get written up if you couldn’t get enough 5 star surveys to cover the surveys that weren’t fully 5s.
A few years ago didn’t negative reviews become like a widespread problem to the point where people would leave negative reviews without ever eating there just to get places shut down I don’t blame people wanting to combat that with positive reviews
11:55 in my city, there are alot of restaurants below 4.5 but no one is below 3. I think because here restaurants don't usually ask for review so most people only leave a review if they had a complaint. Also most of the are below 1000 reviews with some even below 100.
this might be the funniest and the best santi's food theory maybe ever
cover good topic and great at memeability
chef kiss
you can apply your rant to all 5 star reviews, Restaurants are not special in this regard.
Just gotta say, you reminded me to go leave a review at my favorite thai place.
I'm a Google reviewer and have never been asked to leave a five-star review.
I can see myself rating a good burger joint higher than some overpriced Michelin starred fine dining establishment.
Honestly any restaurant that has approached me to leave a review gets a 1 star off me, and I’m proud of that.
It’s my choice if I leave a review, if you attempt guilt tripping then I’ll leave you 1 star
There are two things that repulse me 1wwaiter/watress asking can I keep the change? (zero tip now) And number a youtuber who in the first few seconds asks you to like and subscribe, blindly eh? Like I'm brand new to the interwebs or something. If I like it AFTER vewingthey get a thumbs up, and MAY even subscribe. Any way just my $0.02 worth. 🙏
just go to a pizza place
The change in the meaning of 5 out of 5 happened at some point but I still thought 3 was average, 4 was good and 5 was amazing. I only found out when one of my mates asked me why I rated my uber driver a 4 and I was like, it’s was an average drive or whatever, nothing amazing, but he was fine, then they told me that drivers can be let go for having an average rating of 4.5 or something, I just don’t think that (a) that is acceptable (b) that 5 should be the default score
This is actually a thing that I have direct experience with. Me and my boo went to a restaurant, and our server talked us up, had a great time tbh (great food), and he handed us a card. He told us that if we mention him by name that he'd get a nice bonus. So we left a 5 star review and mentioned him, and heard back from the owner informing us that they were happy that we had a good time also praised our server by name in their response. I did it to help a brutha out, I used to be a worker in the service industry.
I like this new format of video
First 10 restaurants where I lived I had two and 4.5 and three lower than that.
I worked in retail for many years and we had a 1-10 rating system. If you got an 8, you were pulled into the office and scolded. Even if the review was positive
Why is everyone dunking on my local BDSM joint? The waitrixes there work very hard at what they do. They get a sprained ankle and their reward is 1 star? Shameful.
Where I'm from, people usually see 4 as average, and below that means food is mid to no.
This is why I actually try to read the reviews 😅