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Food Theory: The Apple Juice Conspiracy

*Thank you to Beyond Meat for sponsoring today’s episode! Stock up for your summer cookouts by clicking the link here!* ► http://www.instacart.com/store/brands/beyond-meat/beyondmeat-cropaganda-agentio

Your favorite juice and smoothie brands might ALL be apple juice. Yes…all of it. In today’s episode, I’ll be looking into WHY this is the case and how the entire juice industry is actually rotten to the core…
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*Credits:*
Writers: Santi Massa, Mike Keenan
Editors: Koen Verhagen, Jerika
Assistant Editor: Cat Turner (AntiApropos)
Sound Designer: Yosi Berman
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#AppleJuice #Juice #Smoothies #Theory #FoodTheory

50 Comments

  1. Stopped watching when it was a beyond meat ad, give me a break. Your next food jury should be on beyond meat on how it's just a chemical product.

  2. Umami flavor doesn't exist; pushers of the flavor enhancer monosodium glutamate aka MSG mead it up.

  3. As someone allergic to raw apples, apple juice, and applesauce I was wondering why I'd feel sick drinking other juices
    (I can have apple pie and apple butter and not react though)

  4. Oh so that's why those pre-bottled berry smoothies and juices tasted disappointing to me as a kid.

  5. As someone who hates the taste of apple, it's in so. many. things. I'm glad I'm not allergic to it and can sometimes overlook the taste, but I still really wish it was used less.

  6. 8:53 Oh so that's why i can eat apples just fine, but drinking Apple Juice rips my stomach apart. Actually i cant stomach a ton of any fruit juice, i assume because of the sugar content, but Apple Juice hits the hardest

  7. I assumed everyone knew that all "100% juice" juices (except for ones that say all orange or all grape etc.) are actually mostly apple juice. Also apparently most "100% orange juices" are orange that has had engineered flavour pumped into it (the flavour is engineered from oranges so its still all orange), otherwise it would be flavourless from the preservation process.

    I started drinking a flavour crystal drink mix that calls itself peach, but has no actual peach in it, it gets its orange colour from tumeric, freaky.

  8. I still remember when i got my wisdom teeth removed I was told to get low sugar ice block to help with swelling & prevent damage while healing

    I bought fresh juice flavoured LEMONADE ICE BLOCKS
    90%apple juice 10% lemon juice?! WHY what LEMONADE is made with APPLES

    shouldn't it be mainly LEMON

  9. As a cranberry juice lover this is why I make sure it doesn't say cocktail anywhere on the product.

  10. I knew the one with higher calories was the fruit juice because for protein it had 4 when a soda would not have any protein at all

  11. Years ago, when I worked at Jamba Juice, if I remember correctly, our smoothies like Strawberry-Banana and other similar smoothies base liquid was apple juice – not milk or something daily. Apple juice and ice. So I can't say I'm surprised

  12. And it gets worse: Some juices have no nutritional benefits at all! The manufacturing process, whether it be cooking or some other method, removes absolutely everything good in the juice, leaving behind nothing but sugar and calories.

    Always check the nutrition label before picking out a juice.

  13. Well done, Santi! Clean, concise, consistently representing the data, and wonderfully conspiratorial. This kind of stuff keeps me coming back, and I’m glad for those who now have a venue to hear your guys’ more “wild” side that’s not child-friendly. Your consideration of your wide audience is appreciated!!

  14. this isn't only for juice stuff, it's for alcohol too, almost every flavoured cider i've seen had applecider or applewine as the base

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