How This Restaurant Chain Took Over Airports
Rory Sutherland explains how the best business ideas come from solving constraints others ignore.
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13 Comments
Sure
Tell us about Ogilvy. And what he meant by positioning. Thanks!
I know that guy, he’s a really nice guy but seriously loaded. Lives in Switzerland.
This guy talks a lot but is he really that big?
Anyone knows this guy's name?
I have never seen a caviar house at any airport i visited….
Damn no grills or hoods that’s kinda genius
Why do we think an advertising guru knows anything about running a restaurant 😂
I mean I'm not that convinced by the caviar house business model but I am impressed that he had that particular example to hand to address the question because it was a pretty difficult question to answer just off the cuff I feel.
Caviar House also sells pate on toast, if you don't want seafood.
They sell Balik Beer, my all-time favourite!
How is this a real estate play?
Sushi fills that bill as well..
Need a few stools! 😮😂
After some dodgy seafood, you might have a few more stools