The Noble Art of NYC Restaurant Signs | NYT Cooking
Restaurant signs are ubiquitous across New York City, but who’s behind all the iconic lettering? What does it take to design and install something that’s often a customer’s first impression of a business?
Meet the artists behind Noble Signs, a Brooklyn-based design studio that specializes in custom hand-painted and neon signs for restaurants all over New York, from mom-and-pop shops to some of the buzziest new joints. Noble Signs is also preserving and rescuing classic signage from shuttering businesses amid a rapidly changing city.
What makes a good sign? In our latest documentary, we dive into the world of restaurant signmaking, an integral part of the visual language of New York City.
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34 Comments
This is why I love New York. True artists. I will never look at a sign the same way again.
You know the "noble" in this title is letting your condescension show?
in the UK ‘smart clothes’ is just a term for suits or anything formal.. it’s used commonly.
This is why I love New York. True artists. I will never look at a sign the same way again. ….
Great piece!!! Loved it.
Thank you so much for this unheralded piece of New York history. That crew gives the city its wonderful character!
bots in the comments
What an incredible piece.
I bet these guys and also you viewers like movie opening titles, too. Those are always a blast. ❤
Wonderful!!!🎉🎉🎉
Kareem just published an episode of Keep the meter running where the taxi driver is a sign designer by profession. The fragile NY spirit has survived in these signs
Brilliant, wholesome content! Keep up the good work
I love stories like this. Preserving history and a trade. And "weirdos" make the world a better place. ❤
What a great video
What a cool company! Loved this atory.
I will happily watch 7 seasons of Noble Signs on Bravo. ❤
This video just made me realise how important signage design is to me and how much I judge businesses for having horrible designs 😂
RealCOOL I will call for a possible job SOON! :)>
There is no other feeling in the world than watching a friend or client see the piece you deigned for them for the first time. It's magical. XO
Merci pour le message ! C'est ce que l'on appellent : l'Artisanat ! Soyez les bienvenus ! 🤲🙏👌
the vocal fry in this voice over is SO ANNOYING — i got to 00:13 before i had to jump away — NO MORE VOCAL FRY
A large form hardcover book of these would be amazing and sell like gangbusters!
LOVE this!!!!
its to rimes of take the lounch to hour of uncla visit ? o you ams who its in he of visit fix
Neon and hand lettering makes everyone feel warm and fuzzy. Thanks for this.
such a beautiful doc
THATS MY HB ED RT 😭
damn this is all so beautiful, I wish business signage around here had signs like the ones they make! the idea of a museum for signs is also so cool
saw Kisa on a Korean Variety show called "Krazy Rich Koreans", so cool to see them featured here too! <3 it meant so much to Koreans that the sign was in only Korean, and was seen as a huge deal to the hosts of the show / audience. c: cool to see a bit more of the behind of that.
Amazing piece of journalism!
I hope Good Times opens soon
Great story.
approvals for signs is so SOOOO DUMB. get your hands out of everything NYC gov
This seems like a cool job.. how does one get a job here; because I have some experience in branding and packaging design 😊❤👌✨